The CMC Story
"Innovator " • "Successful" • "Persistent" • "Survivor" • "Leader"

From an impressive list of advertising clients to broadcasting and recording industry insiders, the quoted descriptions above are frequently used when referring to the award winning music television services of CMC Broadcasting Company, Incorporated. Named by Billboard Magazine as outstanding local music video station of the year for five consecutive years, CMC owns and operates one of the longest running local music video stations in America, CMC CALIFORNIA MUSIC CHANNEL.

CMC Television is programmed like radio, but with pictures. Of course, it's really nothing new. Situation comedies, soaps, action, drama, news, sports, game and variety shows, indeed NBC, CBS, and ABC, all originated on radio. Just as radio turned to records when television and FM fragmented the radio audiences, television and even the internet and wireless turn to music for entertainment. This is not the music of the old American Bandstand, Ed Sullivan ,and traditional TV variety shows. This is music video, records with pictures.

Today, virtually every popular song is available in video. All the major record companies, as well as small independent producers solicit CMC to receive air play on this important promoitonal outlet. The vast CMC music video library exceeds 30,000 titles.

CMC is unlike all other music video offerings from the national cable networks, video clip sties, or wireless. CMC is truely radio with pictures. Like successful music radio, CMC is local and live. CALIFORNIA MUSIC CHANNEL serves the San Francisco Bay Area on privately owned, full power, independent, KTSF-TV San Francisco-Oakland-San Jose. KTSF is broadcast over the air on crystal clear digital channel 26.1 with 2.5 million watts of power. The signal is carried on all Bay Area cable systems primarily on Comcast Cable channel 8.

CMC features on camera DJ personalities who play music videos while enthused viewers call or E-mail their requests. Within minutes people hear their names, dedications, and favorite songs on the air. The CMC DJs are Bay Area residents delivering up to the minute information about the community they know and love. The radio connection extends to CMC personality Chuy Gomez who is also heard on 106 KMEL.

CMC President and CEO, Richard Kurkjian founded the company in September 1981. Mr. Kurkjian is a graduate of the University of California at Berkeley Haas School of Business. He is a former account executive with Shamrock Broadcasting Company. CALIFORNIA MUSIC CHANNEL premiered on March 1, 1982. Since its initial broadcast, CMC has provided continuous and uninterrupted service.

Client Satisfaction

There are many reasons for CMC's impressive track record. Perhaps the most important reason is client satisfaction. CMC advertisers are happy because of their experience with positive results and outstanding customer service. Year after year, eighty percent of CMC revenue is repeat business.

CMC's music programming is an exciting mix of contemporary hit music chosen specifically for Northern California and presented in a hot climate of personality, energy, enthusiasm, confidence, fun, and audience participation. A local focus affords CMC the opportunity to respond to the demands of its market in a manner that the national music networks cannot provide. The combination of popular on-camera DJs, remote broadcasts, interviews with the stars, viewer contests, requests and shout outs add to CMC's appeal.

Overnight ratings from Nielsen Media Research confirm that during its time period CALIFORNIA MUSIC CHANNEL routinely outdraws all competing national cable music networks. In addition, the station's household and demographic ratings compete efficiently with the broadcast TV stations in San Francisco. CMC delivers positive results because the audience pays close attention even between the music sets. Viewers watch not just for their favorite songs, but also for a chance to win a variety of prizes served up generously in lavish CMC promotions. When CMC jocks promote their clients' products they really sell. In addition to on air promotions, the CMC Video Cruiser and Street Team go on location to build station and client popularity.

Another prominent attribute of CMC is that the channel's wide appeal attracts several sought after age groups. CALIFORNIA MUSIC CHANNEL with its contemporary hit playlist, fun personalities Chuy, Cheryl, Trace, and Li, and all driven by CMC's trademark pop music video format that attracts a large general audience of persons 18-49.

CMC incorporates the most positive attributes of a popular major market radio station with the inherent impact and power of television. The CALIFORNIA MUSIC CHANNEL was only a vision in the summer of '81. Six months later, it served 25,000 households on one cable channel in Oakland, California. Today the CMC family of music channels serve over two million television households via full power broadcast and complete cable coverage in the nation's fifth largest market. Worldwide access to CMC is available on CMCTV.COM. Tomorrow CMC will continue to be the survivor, innovator and successful leader in the exciting evolution of American broadcasting.

CMC BROADCASTING COMPANY, INCORPORATED
10227 International Boulevard, Oakland, California 94603
510 632 9CMC | Fax 510 632 6488
E-Mail: rick@cmctv.com

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